This is a first look based on manufacturer specifications, not a tested review — there are no scores on this page. VELO Freezing Peppermint is the product that used to be called VELO Freeze; VELO’s own site still carries the line “Previously was Freeze”. It is a slim menthol pouch sold at 11 mg, 14 mg and 17 mg per pouch, 20 to a can. There is no 7 mg version, and there never was one at this flavour.
Why there are no scores here
Our review scores come from pouches actually used, over enough sessions to say something about drip, burn, moisture and how the flavour holds at forty minutes. I have not used this one. Rather than dress up a specification sheet as a verdict, this page is labelled for what it is: everything below comes from VELO’s own product pages and from regulators, and where a sensory description appears it is VELO’s wording in quotation marks, not mine.
When a tin gets tested, this page gets scores and the label comes off.
The rename: Freeze became Freezing Peppermint
If you came here looking for VELO Freeze, you are in the right place and the product still exists — it is just called something else now. VELO’s Irish product page for Freezing Peppermint carries the note “Previously was Freeze” directly on the listing, which is the manufacturer confirming the change on its own site.
Two things are worth knowing about this, because the old name is still what most people type.
The naming across VELO’s range moved from abstract to descriptive. The current UK and Irish range reads Freezing Peppermint, Peppermint Storm, Crispy Peppermint, Bright Spearmint, Icy Berries, Wintry Watermelon, Tropical Ice, Cherry Ice, Purple Grape. One-word mood names like Freeze have largely gone, replaced by constructions that say what the thing tastes of. That pattern is consistent enough across the line that it reads as a deliberate naming policy rather than a one-off.
What I cannot tell you is whether the recipe changed with the name. BAT has not published a reformulation statement for this product that I could find, and “Previously was Freeze” is the whole of what the manufacturer says about it. A rename can accompany a reformulation or can be purely cosmetic, and I am not going to guess which this was. If you used Freeze and are wondering whether Freezing Peppermint is the same thing in a new tin: the manufacturer presents it as the same product, and that is as far as the evidence goes.
One firm correction while we are here, because it is the reason this page exists. There is no VELO Freeze or Freezing Peppermint at 7 mg. The flavour has only ever appeared in VELO’s upper strength bands. If you have seen a 7 mg figure quoted, it is wrong, or it refers to a different product or a different market.
What the specifications say
| Specification | Stated |
|---|---|
| Current name | VELO Freezing Peppermint |
| Former name | VELO Freeze (“Previously was Freeze”, velo.com) |
| Nicotine strengths | 11 mg, 14 mg and 17 mg per pouch |
| Format | Slim |
| Pouches per can | 20 |
| Flavour, in VELO’s words | “Fresh peppermint with crisp menthol flavours”; VELO calls it “our strongest menthol experience of all our flavours” |
| Composition, in VELO’s words | “Made with only 5 types of high-quality ingredients” — the constituent list is not published on the product page |
| Tobacco content | None. Tobacco-free nicotine pouch |
Note what is missing from that table: pouch weight in grams, nicotine concentration in mg/g, moisture level, and the actual ingredient list. VELO publishes none of them on the consumer product page. For a category where mg per pouch and mg per gram are routinely confused — they are not comparable, and the confusion is the commonest error in this field — that is a real gap, and it is the manufacturer’s to close.
Where it sits in VELO’s range
VELO’s own strength guidance splits the UK range into three bands: Mellow at 4–6 mg per pouch, Original at 8–11 mg, and Intense at 14–17 mg. Freezing Peppermint at 11, 14 and 17 mg therefore starts at the top of the middle band and occupies both rungs of the highest one. There is no low-strength version.
That matters for who this is and is not for. An 11 mg pouch is not a starting point, and a 17 mg one is emphatically not. For where these numbers sit against the rest of the market, see our guide to pouch strengths, which explains why a per-pouch figure and a per-gram figure cannot be compared directly.
Where you can and cannot buy it
This is the part that catches people out, and it splits sharply by country.
United States: not lawfully on sale. The FDA’s list of authorised nicotine pouch products, last updated 21 August 2026, contains 43 products from two companies — Swedish Match USA and Helix Innovations. VELO is not among them, and the FDA’s own page states that “these are the only nicotine pouch products that may be lawfully sold in the United States.” The separate VELO Plus Smooth line from Modoral Brands does appear on California’s Unflavored Tobacco List, which is a state-level certification that a product carries no characterizing flavour; it is not a federal authorisation, and Freezing Peppermint is not that product. A menthol pouch would in any case be barred from retail sale in California, where the flavour ban expressly reaches “menthol, mint, wintergreen” — our California guide sets out how that works.
United Kingdom and Ireland: on sale. This is the product’s home market, sold through the usual channels — supermarkets, convenience stores, petrol stations and dedicated retailers. The UK moves to a flat 18+ age of sale for nicotine pouches under section 10 of the Tobacco and Vapes Act 2026, which is not in force until 29 October 2026.
Much of continental Europe: no. Germany and the Netherlands prohibit placing nicotine pouches on the market, Norway has refused approval for tobacco-free pouches, and several other markets restrict or ban them outright. A menthol pouch from a UK retailer does not become legal in those markets because it was legal where it was bought. Our regulation tracker has the position country by country, with the statute behind each one.
Who the specifications suit
On paper, and only on paper: someone already using pouches in the 10 mg-and-up range who wants a strong menthol rather than a fruit or a soft mint, in a slim format, and who is in a market where VELO is legally sold. The absence of anything below 11 mg makes it a poor first pouch, and the absence of a published mg/g figure makes it hard to compare precisely against a competitor’s tin.
I am not going to tell you how it tastes, how long the flavour lasts, or how it sits under the lip, because I have not used it and those are exactly the claims that are worthless when invented.
What would need testing to score it
For the record, so the gap is explicit: time to onset and how the nicotine hit builds; whether the flavour survives past the twenty-minute mark; drip and salivation, which menthol products tend to drive harder; pouch dryness on first insertion and whether it stays put; gum feel over a full can; and how 11, 14 and 17 mg actually differ in use rather than on the label. None of that is knowable from a product page, which is why there is no number at the top of this article.
Sources
- VELO Ireland — Freezing Peppermint product page (“Previously was Freeze”; 11/14/17 mg; 20 pouches; slim).
- VELO UK — Freezing Peppermint product page (flavour description, “5 types of high-quality ingredients”, health warning).
- VELO UK — full product range (current flavour names and strengths across the line).
- VELO UK — strength levels explained (Mellow 4–6 mg, Original 8–11 mg, Intense 14–17 mg).
- FDA, Nicotine Pouch Products Authorized by the FDA, last updated 21 August 2026.
- California Department of Justice — Unflavored Tobacco List (VELO Plus Smooth listing; queried 24 September 2026).
- California Department of Justice — Flavor Ban (characterizing flavour includes menthol, mint, wintergreen).
- Tobacco and Vapes Act 2026 (c. 18), Royal Assent 29 April 2026.
First look published 24 September 2026. Specifications last verified against VELO’s own product pages on the same date. No scores will appear on this page until the product has been tested.