On the documents, Killa Cold Mint wins — and it wins because its numbers exist. This is a first look at both products, based on published specifications and regulatory records. I have not used either one, so there are no scores on this page and nothing here about how either tastes. Killa’s specification is complete, internally consistent and states its own basis; White Fox Full Charge is missing the one number that would make its strength figure checkable, and the field is empty in GN’s own product database.
I write documents-only comparisons rather than skipping products I have not tested, and I label them so nobody mistakes one for a scored review. What follows is what the paperwork says, where it contradicts itself, and what the two regulatory positions actually are — which for this pair is more interesting than the usual high-strength-mint head-to-head.
What each company publishes, and what it withholds
Killa. N.G.P Tobacco ApS publishes a Killa brand page on its own corporate site, and that page contains no specifications at all — across all 176,652 bytes of it there is not one occurrence of Cold Mint, mg/g, pouches or ingredient. The only product-adjacent prose is brand copy: “Killa stands at the intersection of precision and potential”. Every Killa number below therefore comes from NGP Europe’s business-to-business wholesale catalogue, which names “Manufacturer: N.G.P Tobacco ApS” and “Country of origin: Denmark” on each product page. That is one step removed from a manufacturer’s spec sheet and I would rather say so than pretend otherwise. The catalogue has also moved domain since our September first look at this product; the old address is now parked.
White Fox. GN Tobacco — trading corporately as Swedish Smokeless Solutions, at “Varggatan 13, 749 40 Enköping, Sweden” — publishes a five-product White Fox range on its own US site with strengths as text: Mint, Double Mint and Peppered Mint at 12 mg in Slims Portion, Full Charge at 18 mg in Regular Portion, Black Edition at 20 mg in Slims. It states its basis, which matters: “GN US offers a wide range of options, from 12mg to 40mg per pouch so you can find the perfect match for your needs.” So Full Charge’s 18 mg is a per-pouch figure — and there is no 16 mg variant anywhere in the range, a point our own calendar had wrong until it was corrected in September.
What GN does not publish anywhere I could reach is the pouch weight, the number of pouches in a can, or the ingredients. I searched the Full Charge page, the brand page and the corporate site for all of them and found nothing. The cleanest artefact in this comparison is in GN’s own structured product record for Full Charge, where the weight field reads "weight":null. The manufacturer’s database field for the product’s weight is explicitly empty.
The specification table
| Specification | White Fox Full Charge | Killa Cold Mint |
|---|---|---|
| Manufacturer | GN Tobacco Sweden AB (corporate: Swedish Smokeless Solutions) | N.G.P Tobacco ApS |
| Country of origin | Sweden — “Crafted in Sweden”; Enköping | Denmark |
| Format | Regular Portion (the only Regular in the range) | Not stated; 0.8 g implies slim class |
| Nicotine, per pouch | 18 mg | 12.8 mg |
| Nicotine, per gram | Not published | 16 mg/g (16.5 on one of the company’s own documents — see below) |
| Pouch weight | Not published — "weight":null in GN’s own product record |
0.8 g |
| Pouches per can | Not published | 20 |
| Net can weight | Not published | 16 g |
| Ingredients | Not published on any GN domain | “Water, cellulose, acidity regulator, humectant, natural flavouring agent, nicotine, preservative.” |
| Stated use duration | “Each pouch lasts around 20 to 30 minutes” | “lay behind the upper lip for 5-30 minutes. Then spit it out without swallowing.” |
| pH, moisture, dimensions | Not published | Not published |
| Nicotine source (tobacco-derived or synthetic) | Not stated | Not stated |
| Independent lab measurement | Yes — but of the 12 mg Slims, not Full Charge | None attributable to the brand |
| On FDA’s authorised list (30 Oct 2026) | No | No |
| FDA warning letter | Yes — 22 September 2022 | None found |
Axis one: can you check the strength figure at all?
This is where the comparison turns, and it is not close. Killa’s figures close against each other. The catalogue states “This product has 16mg of nicotine per one gram of product.” and “16 grams – 20 pouches with a size of 0.8 grams.”, and prints 12.8 mg as the per-product figure. Sixteen milligrams per gram across a 0.8 g pouch is 12.8 mg. The arithmetic resolves, which is more than most of this category manages.
White Fox’s figure cannot be checked, because 18 mg per pouch divided by an unpublished pouch mass is not a calculation anyone can do. That is not a pedantic complaint; it has a legal consequence, below.
Two conflicts on the Killa side need recording rather than smoothing over. First, N.G.P Tobacco’s own trade-fair exhibitor copy lists “Nicotine per gram: 16.5 mg/g” and “Nicotine per pouch: 13.2 mg” for Cold Mint — a different pair, also internally consistent on a 0.8 g pouch. Both sets come from the company; neither appears on its website; the arithmetic cannot break the tie. Second, the Cold Mint XXL page says in prose “The nicotine content in one serving is 12.8 mg and 16 mg in one gram.” while its structured field reads 18.0 mg, which does not reconcile with 30 pouches in a 24 g can. The 12.8 figure is the arithmetically consistent one.
There is a third published Killa number, and it is instructive about how the basis confusion spreads. A peer-reviewed marketing-analysis paper in Nordisk Alkohol- & Narkotikatidskrift states: “Killa, for example, contains 16 mg per pouch, which they state is “strong”.” That is the per-gram concentration restated as a per-pouch dose, in a journal. It is not a measurement, and it is 25% high. If you want the long version of why these two units get mixed up constantly, see mg per pouch versus mg per gram.
Axis two: has anyone measured either of them?
One of the two brands has been in a laboratory, and the result is not flattering.
Page et al., in Nicotine & Tobacco Research (2026), tested ten pouch brands bought in the United States and reported: “Likewise, White Fox 12 mg contained nearly 40% less nicotine (7.8 ± 0.8 mg/pouch) than labeled.” Three caveats are mandatory. The sampled products had “labeled nicotine content ranging from 3 to 16 mg”, so Full Charge at 18 mg was outside the sampled range — the 7.8 mg result belongs to the 12 mg Slims, a different product in the same range. It was a convenience sample bought in Buffalo, New York. The paper is non-industry: “Research reported in this publication was supported by the National Cancer Institute (NCI) of the National Institutes of Health under Award Numbers U54 CA228110 and P01 CA200512.” It describes itself as “the first non-industry study to compare nicotine content, release, form, and select flavoring composition between multiple ONPs and OTPs.”
The same paper corroborates the withholding pattern from the outside: “All ONP brands except White Fox specified use duration; the instructions ranged from 15 to 60 minutes”. Of the ten brands sampled, White Fox was the only one publishing no use duration — though GN’s US page now carries a 20-to-30-minute line, so that may have changed since.
For Killa there is no brand-attributable measurement anywhere I could find. The Dutch RIVM’s 2020 survey did include Killa among eleven brands, but anonymised every product in its laboratory table, so its figures cannot be attached to this or any named brand — worth correcting if you have seen RIVM’s “64 to 91 per cent of the stated concentration” range quoted as a Killa result. It is not one.
So: one brand has a single independent measurement, of a sibling product, showing a 40% shortfall; the other has none. Both positions are ordinary for this category — see measured versus labelled nicotine.
Axis three: where each one can lawfully be sold
Denmark. Order no. 249 of 4 March 2025 is unambiguous: “Nikotinposer må maksimalt indeholde 9,0 mg nikotin pr. pose.” — nicotine pouches may contain a maximum of 9.0 mg of nicotine per pouch — in force from 1 July 2025. Killa Cold Mint at 12.8 mg exceeds that by 42%; on the company’s other figure, 13.2 mg, by 47%. White Fox Full Charge at 18 mg exceeds it by exactly a factor of two. The striking part is that Killa is made in Denmark: a Danish manufacturer’s flagship mint sits well above its own country’s ceiling. That is what a per-pouch cap does to a high-strength range, in a way a per-gram cap does not.
Finland. The measure actually in force is a Government Decision of 21 September 2023 under the Chemicals Act, which prohibits “the placing on the market in Finland of nicotine pouches with a nicotine dose of 20 mg or more per pouch”. Both products clear that. The 16.6 mg/g figure often quoted as Finland’s cap comes from draft legislation notified to the Commission and not shown to be in force — one of those notifications is marked withdrawn — so I am not applying it as live law here.
And here is why GN’s missing number matters. If a per-gram cap of 16.6 mg/g ever does commence in Finland, Killa can be measured against it immediately: 16 mg/g is inside, and 16.5 is inside by a tenth. White Fox Full Charge cannot be evaluated at all. The break-even pouch weight is 18 ÷ 16.6 = 1.084 g: lighter than that and the product is over the cap, heavier and it complies. The number GN does not publish is the number that would decide whether its product is legal under a cap its competitor can be checked against.
Sweden and the UK.
Sweden, where White Fox is made, has no nicotine-strength ceiling in its tobacco-free nicotine products act — I searched all 27,058 bytes of Lag (2022:1257) and found no occurrence of nikotinhalt, mg/g or gränsvärde. What it does require is advance notification: “Anmälan ska lämnas in senast sex månader innan produkten är avsedd att tillhandahållas konsumenter på marknaden.” — six months before the product is offered to consumers. Denmark requires per-trade-name reporting to its safety authority including ingredients, under § 3 a of its tobacco act, and caps the strength. Each product is made in the country whose rules suit it worse in exactly opposite directions: Killa is capped out at home, White Fox is uncapped at home.
The UK has no strength cap in the Tobacco and Vapes Act 2026 either, and an age of sale of 18 for nicotine products from 29 October 2026. Germany, the Netherlands, Belgium, Norway and Australia prohibit the sale of these products altogether, which makes the comparison academic there.
Axis four: the United States, where neither is lawful and the records differ
FDA’s authorised list, content current 30 October 2026, states: “There are 67 nicotine pouch products authorized by the FDA.” and “These are the only nicotine pouch products that may be lawfully sold in the United States.” The three manufacturer names on it are Helix Innovations LLC, Modoral Brands Inc. and Swedish Match USA, Inc. Searching the page for White Fox, Killa, GN Tobacco and NGP returns zero hits each. FDA attaches its standing caveat to the products that are listed: authorisation “does not mean these products are safe, nor are they “FDA approved.” All tobacco products are harmful and potentially addictive. Those who do not use tobacco products shouldn’t start.”
Not on the list is not the same as refused, and FDA does not publish pending applications. For White Fox we know more than usual, because FDA wrote to the company. The warning letter of 22 September 2022 is addressed to “GN Tobacco Sweden AB d/b/a White Fox USA” and holds that “these products are tobacco products because they are made or derived from tobacco or contain nicotine from any source, and are intended for human consumption”. It also records applications: “FDA received your Premarket Tobacco Product Applications (PMTAs) assigned STN PM0005734, PM0005745, PM0005898, and PM0005905 on May 14, 2022, which cover 16 products, but do not include the new tobacco products listed in this Warning Letter.” Full Charge is not among the products named in the letter. Meanwhile GN’s own US site offers Full Charge for sale and marks it in stock.
For Killa, warning-letter searches on the brand return only unrelated e-liquids, and none to N.G.P Tobacco. Our September first look recorded an FDA import alert covering Killa-branded products; FDA’s import-alert database refused automated requests on every attempt today, so I am not restating that record’s details as re-verified here.
Both are flavoured, and two states reach flavoured nicotine regardless of tobacco content. California’s Unflavored Tobacco List, maintained by the Department of Justice, states that “To be sold legally in California, a covered tobacco product must be included on this list; otherwise, it is classified as a prohibited flavored tobacco product under Health & Safety Code §§ 104559.1(g) and 104559.5(a)(6).” and defines a covered product as “Any product containing or derived from tobacco or nicotine (including synthetic nicotine, nicotinic alkaloids, and nicotine analogs) intended for human consumption.” Neither brand appears on it, and by definition a mint product could not. Massachusetts works the same way through 105 CMR 665.000, which defines a tobacco product as “a product containing, made or derived from tobacco or nicotine that is intended for human consumption, whether smoked, chewed, absorbed, dissolved, inhaled, snorted, sniffed or ingested by any other means” and lists among characterizing flavors “a taste or aroma relating to any fruit, chocolate, vanilla, honey, candy, cocoa, dessert, alcoholic beverage, menthol, mint, wintergreen, herb, or spice”. A mint pouch is squarely inside both.
Who should pick which
On specifications alone, and for an experienced user in a market where these are lawfully sold:
Killa Cold Mint if you want to know what you are putting in your mouth. It is the only one of the two with a published ingredient list, a published pouch weight and a stated basis for its strength figure, and its arithmetic closes. At 12.8 mg in a 0.8 g pouch it is the lower-dose of the two by a third — and the catalogue carries a warning that tells you more than the marketing copy does: “This tobacco-free product is mainly intended for experienced users as the nicotine content is very high!” The same listing instructs the user to “lay behind the upper lip for 5-30 minutes. Then spit it out without swallowing.”
White Fox Full Charge if you specifically want a Regular Portion rather than a slim, which is the one thing it offers that Killa’s range does not, and if 18 mg per pouch is a dose you already know suits you. You are accepting that the pouch mass, the count, the ingredients and any per-gram figure are unpublished, and that the one independent measurement of the brand found a sibling product 40% under its label.
Neither, if you are new to pouches. Both are three to six times a sensible starting strength. The first-strength guide is the right page for that, and the mint ranking for products I have actually used.
I will replace this with a scored head-to-head if and when I use both. Until then, treat it as paperwork — and note that the paperwork is the most revealing thing in this comparison.
Frequently asked questions
Which is stronger?
White Fox Full Charge on published figures — 18 mg per pouch against 12.8 mg. But that comparison flatters White Fox’s format rather than its concentration, because a Regular Portion is a heavier pouch and GN does not publish the weight that would let you work the concentration out. Measured delivery is a third thing again, and nobody has measured either product.
Is Killa Cold Mint legal in Denmark?
Not at its published strength. Denmark’s 9.0 mg per-pouch ceiling took effect on 1 July 2025 and Cold Mint is listed at 12.8 mg. Killa runs lower-strength sub-lines, including a MINI and a 4 mg FLASH, but I could not verify their published strengths from a company document today.
Can I buy either in the United States?
Neither is among the 67 products FDA says may lawfully be sold there, and White Fox’s maker has had a warning letter from FDA’s Center for Tobacco Products. Both are also prohibited flavoured products in California and Massachusetts.
Sources
- NGP Europe, Killa Cold Mint 16g and the Cold Mint XXL listing — strength, pouch weight, count, can weight, ingredients, flavour copy, manufacturer, origin, and the XXL inconsistency. A distributor catalogue, not a manufacturer spec sheet. Read 6 November 2026.
- N.G.P Tobacco ApS, Killa brand page — searched in full; no specifications published.
- N.G.P Tobacco ApS exhibitor profile, Intertabac — the conflicting 16.5 mg/g and 13.2 mg figures, in the company’s own copy.
- GN US, White Fox range and the Full Charge product page — five products with strengths, the per-pouch basis, “Crafted in Sweden”, use duration, and the empty weight field. Swedish Smokeless Solutions — corporate identity and Enköping address.
- Page MK et al., “Comparison of Nicotine and Selected Flavoring Contents Between Tobacco-Free and Tobacco-Containing Oral Pouches”, Nicotine & Tobacco Research 28(2):268, 2026, doi 10.1093/ntr/ntaf105 — PMC12824957. NCI-funded; funding statement and declaration of interests read in full.
- FDA, Nicotine Pouch Products Authorized by the FDA, content current 30 October 2026.
- FDA warning letter to GN Tobacco Sweden AB d/b/a White Fox USA, 22 September 2022, MARCS-CMS 642737.
- Bekendtgørelse nr. 249 af 4. marts 2025 om grænseværdier for nikotinindhold i tobakssurrogater — the 9.0 mg per-pouch cap, in force 1 July 2025. Lovbekendtgørelse nr. 1161 af 4. november 2024, § 3 a — Danish product reporting.
- Finland, Government Decision of 21 September 2023 under section 45b of the Chemicals Act, as notified to the Commission — the 20 mg per-pouch prohibition.
- Lag (2022:1257) om tobaksfria nikotinprodukter — notification duty; no strength limit.
- California Department of Justice, Unflavored Tobacco List; 105 CMR 665.000 (Massachusetts Department of Public Health).
- “A taste of Nordic freedom: The problematic marketing of nicotine pouches in the United Kingdom”, Nordisk Alkohol- & Narkotikatidskrift, PMC11572693 — the published 16 mg-per-pouch misstatement. RIVM briefrapport 2020-0152 — eleven brands including Killa, measurements anonymised as NZ1–NZ11.
- FDA’s import-alert database at accessdata.fda.gov refused automated requests on every attempt on 6 November 2026, so the Killa import-alert record is not re-verified on this page. Last verified 6 November 2026.
